THE STARTUP WAY: HOW ENTREPRENEURIAL

138.00 Dhs

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Résumé :

Winner of the Business Book Awards ‘Thought Leader’ category

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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and ‘pivoting’ changed the language of business. Now he turns his attention to companies of all sizes – and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It’s a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

Caractéristiques :

EAN: 9780241197264
Catégorie
Poids 481.0 kg
Dimensions 153.0 × 234.0 × 29.0 cm
Date de parution

17/10/2017

Nb. de pages

400

Editeur

PENGUIN

ISBN

978-0-241-19726-4

Format

Paperback